True to Myself Natural Matte Longwear Foundation
Product details
| Management number | 251255459 | Release Date | 2026/09/25 | List Price | US$1,635.00 | Model Number | 251255459 | ||
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What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.
Coverage: Medium
Finish: Natural, Matte
Formulation: Liquid
Highlighted Ingredients:
- True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.
What Else You Need to Know: A three-in-one foundation that primes, covers, and sets for sweat-, humidity-, and smudgeproof wear. With an airy, whipped texture, it gives buildable, breathable coverage that blurs, smooths, and looks like real skin, while True Comfort Complex hydrates skin up to eight hours for comfortable wear all day.
Clinical Results: In an independent consumer-perception study of 50 people:
- 94% said it instantly reduces the look of pores
- 92% said it instantly blurs skin for a soft-focus effect
- 92% said it doesn’t oxidize (color doesn’t change during wear)
How to Use
-The easy-control pump lets you customize your coverage: Start with half a pump for medium, or a full pump for full.
-Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (Rare Beauty by Selena Gomez recommends the Liquid Touch Foundation Brush or Soft Touch Blending Sponge), then tap or sweep onto the face in even layers, building as desired.
-For the sheerest coverage, use a damp sponge.
-For more coverage, use fingers.
-For the most coverage, use a dry sponge or Liquid Touch Foundation Brush.
-This foundation is best for normal, combo, and oily skin types. Have dry skin? Be sure to prep skin with moisturizer for best results.
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