RICH BITCH Hydrating Gripping Primer

What it is: A gripping cream to oil primer that can be worn alone or to lock in makeup.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Liquid

Highlighted Ingredients:

- Prickly Pear Seed Oil: Provides hydration and supports skin barrier.

- Yam Root Extract: Supports skin elasticity.

- Japanese Camelia Oil: Visibly improve skin texture.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This multi-benefit primer serum melts into skin, transforming from a lightweight cream to oil texture that’s hydrating, nourishing, and supporting. It also works to improve the appearance of skin and is perfect for priming your canvas for makeup application and locking in your favorite glam.

Clinical Results:

Based on an in-home use study of 32 subjects over 2 days:

100% said skin felt immediately smooth after application 96% said skin felt immediately nourished, healthy and hydrated after application and at 90% after 8 hours of use 93% said when used with foundation, skin was softer, healthier and glowing after 8 hours of use 93% said skin looked healthier than with foundation alone 87% said when used under makeup, foundation stayed in place after 8 hours of use 87% said pores, fine lines and imperfections were blurred and less noticeable after 8 hours of use 84% said foundation had all day wear

How to Use