Always an Optimist Weightless Eye Primer
Product details
| Management number | 251253838 | Release Date | 2026/09/25 | List Price | US$944.40 | Model Number | 251253838 | ||
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What It Is: A weightless, hydrating eye primer that smooths lids and preps them for longer-lasting, amped-up color that won't crease, fade, or smudge.
Ingredient Callouts
Free of parabens, formaldehydes and formaldehyde-releasers, phthalates, mineral oil, and retinyl palmitate. Cruelty-free.
What Else You Need To Know
Delivering instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base built for eyeshadow. The peach-tinted formula makes colors pop, bringing out the best in your shadows for more vibrant, longer-lasting wear.
Clinical Results
- 100% said it feels lightweight and blends seamlessly into skin
- 98% said it holds color and keeps eyeshadow from fading
- 97% said it keeps eyeshadow crease-free and extends wear all day
Based on an independent consumer study of 64 women.
How To Use
Suggested Usage: Using the doe-foot applicator, apply a thin layer directly onto clean, dry lids. Blend with fingertips, then apply eyeshadow. Works with all powder, liquid, or cream eyeshadow formulas.
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