Whats Up Beauty - sophistiCOAT Ultra Matte Liquid Lipstick - Shade Timeless Love

A dusty mauve-brown that feels both classic and modern.

Discover the matte you’ve been waiting for, sophistiCOAT Ultra Matte Liquid Lipsticks delivers full-coverage, ultra matte color that lasts without the dryness, heaviness, or powdery feel usually associated with long-wear formulas.

The creamy, lightweight texture glides on effortlessly, enveloping lips in a thin, soft veil of color. A soft precise applicator ensures controlled application, while a special powder blend creates a dry-yet-soft touch.

The formula hugs lips comfortably, keeping color smudge-proof, rub-proof, humidity-proof, and non-transfer. It sticks instantly, giving lips a velvety finish that stays even, intense, and true for hours.

Formulated with Jojoba and Olive Oils and infused with Pomegranate Flower, Myrtle Leaf, and Olive Leaf Extracts, known for their deep hydration, gentle soothing effect, and antioxidant-rich properties. Unlike typical non-transfer lipsticks, sophistiCOAT keeps lips feeling soft and hydrated, delivering extreme matte color with unmatched comfort.

The formula is made in Italy, clean, non-toxic, cruelty free, vegan, fragrance free, and the packaging is sustainable, featuring a cap made from 30% post-consumer recycled materials.

Available in 5 wearable shades, sophistiCOAT lets your lips make a statement without compromise, long-lasting, flawless, and utterly sophisticated.