Style + Treat™ Yuzu + Plum Oil Soft Power Air Dry Cream
Product details
| Management number | 251255642 | Release Date | 2026/09/25 | List Price | US$1,106.40 | Model Number | 251255642 | ||
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What it is: A leave-in, soft cream for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.
Hair Texture: Straight and Wavy
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Frizz
- Hold and Style Extending
Key Benefits:
- Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients
- Provides soft, touchable hold for low-maintenance styling
- Enhances and smooths hair’s natural pattern for a lived-in, effortless look
Highlighted Ingredients:
- Yuzu Extract: A powerful antioxidant that protects hair from environmental aggressors.
- Plum Oil: Provides lightweight moisture for softer, shinier, healthier-looking hair.
- Super B-Complex: A proprietary blend of B vitamins to promote healthy-looking hair.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This cream enhances hair’s natural pattern for the perfect, effortless, air-dried look with a touchable finish. This multitasking formula hydrates and nourishes hair without greasiness, and it dries soft, never crunchy, flaky, or sticky.
Fragrance Description: This cream is scented like sparkling citrus and fresh water blended with floral greens for a warm-musk finish.
Clinical Results: Based upon third-party laboratory study:
- Up to 81% frizz reduction for 24 hours
- 24-hour hold
Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.
On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.
This product is an Allure Best of Beauty award winner.
How to Use
-Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed.
-For added wave definition, scrunch hair or twirl hair sections with your finger.
-Let air dry for a soft finish.
Recycling Instructions:
-Rinse cap and recycle at home. Cut open tube, rinse, and recycle at home.
Bestseller ranking
Briogeo
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