Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

What it is: A hydrating shampoo for soft, defined waves and curls with less frizz.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides a hydrating cleanse without stripping your hair of its natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®

Formulation: Liquid

Highlighted Ingredients:
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture.
- Shea Butter: Hydrates and softens curls with rich antioxidants.
- Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down.

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.

How to Use