COVERGIRL TruBlend Liquid Foundation Ivory - 1 oz - 72 Pack
Product details
| Management number | 251270157 | Release Date | 2026/09/25 | List Price | US$171.19 | Model Number | 251270157 | ||
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Product Specifications
- Category: Beauty / Face Makeup / Liquid Foundation
- Brand: COVERGIRL
- Product Type: Liquid foundation
- Product Line / Variant: TruBlend
- Shade: Ivory
- Unit Size / Capacity: 1 oz per bottle
- Pack Configuration: 72 units per case
- Total Units: 72 foundation bottles per case
- Formula Positioning: Oil-free, dermatologist-tested, and hypoallergenic positioning
- Use Positioning: Face makeup, liquid foundation, complexion products, cosmetics, and beauty category
- Intended Use: Pharmacy cosmetics aisles, grocery beauty sections, mass retail makeup departments, beauty supply stores, cosmetics displays, and multi-location replenishment programs
Product Description
COVERGIRL TruBlend Liquid Foundation Ivory 1 oz is a face makeup SKU designed for retailers and distributors managing liquid foundation, complexion products, and everyday cosmetics assortments. The Ivory shade supports cosmetics planograms where shoppers look for shade-specific foundation options with oil-free, dermatologist-tested, and hypoallergenic positioning.
This 72 pack case supports wholesale stocking, shade replenishment, shelf-facing consistency, and distribution across pharmacy, grocery, mass retail, beauty supply, and cosmetics retail channels. The 1 oz bottle format fits standard foundation displays and helps retailers maintain COVERGIRL TruBlend options within high-turnover face makeup, complexion, liquid foundation, and beauty cosmetics categories.
Packaging & Format
- Format: Liquid foundation bottle
- Unit Size: 1 oz per bottle
- Shade: Ivory
- Pack: 72 units per case
- Total Units: 72 foundation bottles per case
Key Features
- TruBlend liquid foundation format for face makeup and complexion assortments
- Ivory shade supports shade-specific cosmetics shelf replenishment
- Oil-free positioning supports foundation category segmentation
- Dermatologist-tested and hypoallergenic positioning supports cosmetics merchandising
- 72 pack case supports bulk stocking, makeup resets, and multi-store distribution
Bestseller ranking
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